On Tuesday October 15, Tracee Ellis Ross celebrated the launch of her new hair care line PATTERN with a midwest store fete. Last month the actress and now hair care innovator launched the line exclusively at Ulta Beauty stores and on ulta.com, and this week she joined customers at the Evergreen Park location in Chicago to commemorate the 10-piece collection launch with a meet and greet for a handful of lucky Ulta guests.
Ross told ESSENCE in the October issue of the magazine that she strives to live “an abundant juicy life,” and part of that is enjoying and celebrating her curly crown.
“Four years with chemists, and 74 samples later, we’re here. PATTERN’s products are very important to me,” she said. “I’m really interested in changing how we speak to each other, celebrate each other, love each other, and how we play with our hair.”
The collection ranges from $9 to $42 and includes hydrating shampoo, conditioner for coilies and conditioner for curlies, hair serum, leave-in conditioner, as well as hair washing accessories.