“Five years ago, hardly anyone had heard of femtech. Before, saying the word ‘vagina’ in a meeting could raise eyebrows and perpetuate decades-old stigmas,” says 43-year-old CEO and cofounder of Elvie Tania Boler.
“Now most investors are aware of femtech and the issues we’re looking to solve, so there’s been an explosion of different kinds of businesses.”
Elvie, a technology company focusing on the health of new mothers, was launched in 2014, along with Alexander Asseily, founder of wearable products company Jawbone.
“My original intention wasn’t to set up a business,” Boler recalls. “But in May 2013 after winning an Innovate UK Grant for £100,000, Elvie was born.”
Boler previously worked for the UN on global sex education curriculums, but didn’t start Elvie until she had a baby herself, and found there was little support for new mothers in the U.K.
“Women’s health has been underfunded and undernourished by the medical community for years,” Boler explains. “We’re on a mission to empower women to talk more openly about their health and to seek support and treatment, even if it means standing up and tackling decades-old taboos.”
Boler says her company Elvie campaigns “relentlessly” so that “no-one feels they have to suffer in silence.”
“We put women back in control of their health with our technology products.”