After eight years of running my own agency, working with many clients, colleagues and suppliers, it’s now clear to me what separates those individuals who are remarkable, impressive and – ultimately – successful from those who are replaceable and forgettable.
I’ve designed this article to be a toolkit by which to assess the choices you make and the actions you carry out.
You’re either remarkable or invisible. Make a choice.
~ Seth Godin.
I’ve written before about the difference between doing what is right and what is easy, and the importance of committing to excellence no matter what. Having researched and been fascinated by the ‘right versus easy’ concept, and taken inspiration from authors in this field, I now believe it’s more fundamental to success than we realise. The right thing to do is often the hardest. The one most avoided. The one that’s put off to next week or deemed too tricky to tackle head-on. But it’s the most important by a long way.
Ben Horowitz commits a whole book to describing and defining the Hard Thing About Hard Things. Cal Newport wrote Digital Minimalism and Deep Work to distinguish between the easy distractions that technology offers versus the, sometimes seemingly unattainable, deep and focused effort that makes the real difference. The 48 Laws of Power by Robert Greene includes rules on outworking, outsmarting and outlasting rivals, albeit whilst making it look easy.
I’m always choosing the hard things, the things that aren’t easy.
– Dee Rees
This isn’t about arbitrarily seeking difficulty. This isn’t about being abrasive or argumentative when there’s just no need to (and rarely is there a need to!). This is about knowing what to let slide and when to take action; differentiating between a short cut that’s genuinely beneficial and a move that only defers a problem. This is about making a conscious decision to do what’s right; for you, your team, your business or your career, despite there being discomfort in doing it.
By Jodie Cook|Forbes