Many businesses are going digital to attract consumers and increase their sales. Social media has grown into a powerful marketing tool that can quickly skyrocket your business into a commercial success.
Becoming more visible online and confident in yourself can be a bit difficult, though. If you have been struggling to cultivate your accounts and attract your dream customers, here are six proven steps to get your business to stand out and shine online!
1) Strengthen your mindset.
Your social media is an extension of your business and should accurately reflect who you want to be. Be your truest and most authentic self, building an online presence based on your own values and passions – not what others are doing.
Your dedication to your business and the ideas that you develop are vital to standing out as an innovator. Whenever you feel overwhelmed, remember your WHY. Remember your goals, aspirations, and what type of business owner you want to be. Utilize your passion and knowledge instead of just relying on the current trends.
2) Serve your audience.
Your online presence depends on your ability to connect and resonate with your audience. It’s best to have your brand identity and aesthetic already established to provide consistent and relatable content and build a community.
Relating to your audiences is crucial – they need to feel like there’s a real person behind the screen who cares about them. People can quickly tell when a business is only interested in their money. Show your audience that you are focused on them and determined to bring more value to their consumer experience. When you serve your audience, you will gain their loyalty and trust.
3) Collaborate with others.
One of the top ways to get noticed online and build a strong social media presence is to participate in collaborations. Working together with other brands, influencers, or small businesses is a fantastic way to reach a wider audience and market yourself.
Find an influencer or different business account that fits your niche and vibe, allowing you to be creative and let the ideas flow. It is a way for you to share your expertise and learn from theirs, all while advertising your platform.
4) Be active.
Don’t just sit there passively, waiting for people to find your page and hit the follow button. Get active in your industry and build your network.
Go on podcasts and panels, attend local events, or get media coverage to reach out and speak directly to your audience. The only way consumers and other businesses will know who you are is by becoming a vocal member of the community.
5) Keep it simple.
This is a professional social media account, not a personal one. You don’t have to follow everyone and frequently post ten things at a time – and you don’t need to be on every single platform. You only need to focus on what matters most to you and your vision.
6) Work smarter.
The only way you will succeed in your business, both online and off, is to stay organized and focused on your work. You should develop a system or routine that encourages productivity, setting goals, and planning the steps needed to reach them.
Cut down on your time aimlessly scrolling on your phone – thoroughly detail your vision so you can strategically plan what you need to do. It will not only save you time and energy, but also encourage motivation.
Becoming an entrepreneur requires courage, passion, and dedication. Your online presence is an essential advantage and communication method with your customers in today’s market. Use these six steps to amplify your social media and make a name for yourself in the industry.
Julie Zhu is an experienced marketing consultant based in NYC. She helps entrepreneurs and small business owners stand out in their industry and maximize their potential. Ready to accelerate your business’s growth and reclaim your time? Get her FREE guide “How to Get 10 New Leads in just 30 Minutes” here.