When Ethiopian native Sara Menker’s nine-year trading career at Morgan Stanley stopped motivating her, then the Vice President of the New York Commodities Group, she turned her attention to fixing a problem in Africa that impassioned her – agriculture. Starting out, Gro Intelligence was primarily concerned with agricultural data issues and commodities on the continent, but soon Sara and her team realized that the scale and technical complexity of the product that they were dealing with, was in fact global.
Currently, the 28-man team of Gro Intelligence is split between Nairobi, Kenya and New York in the United States. “We’re a really odd company… it’s basically a melting pot of engineering, data science, design and domain expertise around markets and actual science. We do have full-time scientists that work on environmental problems alongside the engineering and design teams. It’s a big shift from when I started Gro.”
For Sara, being an innovator is about constant discovery and uncertainty as well as being able to remain comfortable in a world where everything – including your ideas – is constantly shifting. Gro is presently working on improving ‘Clews’ and the overall delivery of the company.
‘Our product (Clews) helps users find connected paths between information and the shortest path possible to an end goal to the questions that they have around agric.’
Sara is a Trustee of the Mandela Institute for Development Studies, a member of the Global Agenda Council on Africa at the World Economic Forum and an Advisory Board Member of Shining Hope for Communities. Sara was named a Global Young Leader by the World Economic Forum and is also a fellow of the African Leadership Initiative of the Aspen Institute.