The Fenty Beauty empire continues to expand.
Rihanna continues to excel at curating need-it-now makeup products for beauty fiends everywhere with the newest reveal of a Fenty Beauty mascara. Its official title is Bad Gal RiRi approved with the name “Full Frontal Mascara.”
“Ya done know that @fentybeauty was coming to dominate the mascara game too!! #FULLFRONTALMASCARA,” Rihanna posted onto both her Twitter and Instagram accounts.
View this post on Instagram
If y’all wanted to know the secret to @badgalriri’s poppin’ lashes, the wait is ovaaaa! #FULLFRONTALMASCARA — a water-resistant, longwearing, and smudge resistant formula with a brush that lifts lashes on the fat side, and defines and curls on the flat side is dropping on January 16! Only at fentybeauty.com, @sephora, @bootsuk, @harveynichols, and #SephorainJCP!