When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it. -W. Clement Stone
Have you made the choice to create your ideal business and now waiting for clients to come to you? Feel that you have tried everything to bring in clients, doing everything you are supposed to be doing, and still there is no response? Putting in more hours per day now that you have your own business than you did when you were working at a J-O-B.
So much needs to be put in place as a new business and getting clients is one of the items highest on the list. Having potential clients contact you validate this was the right choice to make. When I first started my practice I subscribed to the Field of Dreams, build it and they will come.
What the field of dreams did not tell me was building a business was only half the secret. Of course, you have to have a service, but you also need to take specific actions to help your ideal clients recognize you have the solutions to their problems.
Now I can talk about determining your ideal client, the need to market consistently and creating a pull marketing system to round out your marketing strategy. Each of those pieces is integral for your business to get started.
But I have found that I can talk strategy with my clients all day long and if there is any doubt about the ability to make this work, then the best-laid efforts will not help you to achieve the true success you desire.
With that being said, it is a mindset that is the key to having a successful business or not. You need to truly believe in what you are doing, utilize your unique talents and maintain positive intentions.
It will be challenging at times, especially when you are getting started. A positive mindset, even when it is challenging and uncomfortable, is crucial. In my opinion, having a positive mindset is more important than marketing.
Imagine marketing and networking, but you have some worries in the back of your mind. Maybe you are not taking yourself seriously, you are too worried about where your next client will come from and focused on how long it is taking to get your next client. All of these things will affect your marketing efforts. Subconsciously you are very aware of what is not going well. This creates subtle energy that can be picked up on by others. Any doubt you might have will come through and impact all of your marketing efforts.
Clear all doubts, worries or sabotaging behaviors if you want your business to take off. This is easier for some than for others but is possible. So often, however, you might not even be aware of what is holding you back and the real reason for your fears. In order to release all of the doubts and truly create a positive mindset focused on success, you might need help and the insight of someone else to get to the root cause.
Are you sure you are in the right business? Let’s face it none of us know it all. We all need support and input to help us make it work. If you are doing it all yourself, then progress will be very difficult because you are likely spending a lot of the day doing work that is not your best work.
Many times you have listened to someone who was well-intentioned. Then you end up creating a business based on someone else’s advice. You begin to question your ideas. Now you are compromising your dreams. That person’s ideas were out of integrity with your vision. The end result is a business not well suited for you.
Input is necessary; however, trust your intuition. You are going to get loads of advice from well-intentioned people. Take the advice which you agree with and leave the rest behind. Your instincts will always lead you in the right direction. Trust your gut or find someone you trust to assist you. The bottom line, however, is creating something that is uniquely yours.
You have been given special gifts and talents. If you know what they are, you are ahead of the game.
Discover your unique talent, acknowledge what you do best and then find a way to honor your gift. Your talent will come naturally to you. Because it is so easy for you, there is a tendency to undervalue it and even give it away. Use your gifts to help others. Recognize the value you bring to other people’s lives when you help them in this way. This is the heart of creating a purpose-based practice.
The most important piece about mindset is making sure your intentions are positive. By listening to people’s goals and intentions, I can tell immediately whether it is positive or not. So often people set an intention, trying to manifest a dream, but not getting the results they want.
Take the time to really pay attention to your desires. Are they truly positive and focused on moving forward? Possibly your goals are valid, but the words you are using are negative. Instead of trying to move toward a goal instead you are focusing on getting away from something negative. If that is the case, then progress will be very difficult.
If you don’t do anything else, just be aware of your focus. If you are looking at all the problems, you will only see what is not going well. On the other hand, if you are focusing on solutions, opportunities will begin to appear. In fact, those opportunities are already there, but they are difficult to see when your focus is problem-oriented.
Be conscious of your thoughts, they affect your perceptions. In turn, your perceptions affect your actions. Your actions affect your success. Choose your focus and feel empowered. Having a sense of inner power will be very client attractive and you will begin having others respond positively to your energy of conscious intention.
Activity: This might appear like nit-picking, but write down your words, say them out loud and listen. See if there are any negative words i.e. don’t, won’t, not. If so, then you are actually setting a negative intention.
See if you can reframe your goal only using positive words. The semantics and words you choose are extremely important. There is a different energy, or vibration when you are trying to get away from a problem instead of trying to move toward a solution.
About the author:
Loren Fogelman, the success expert, founder of Mindset for Marketing Success.
I would like to invite you to claim your FREE E-course “Step Into Your Greatness” available at => http://mindsetformarketingsuccess.com
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