High-powered marketing executive Bozoma A. Saint John, also widely known as “Boz,” has always been her authentic self throughout her illustrious career (so far spanning almost 20 years), proving there’s no glory in playing small. A breath of fresh air in the corporate world, Saint John has been shaking things up her way, rocking a fearless attitude, bold personality, and an even bolder voice. She might seem playful, but this executive did not come here to play.
“I’m so much more of a complex person,” Saint John asserts. “I’m a mother. I’m a widow. I’m a best friend. I’m a twerker. I also happen to be a black woman… We must continue to show up as our most authentic selves.”
After roles at Spike Lee’s advertising agency, Spike DDB, as well as PepsiCo, Saint John took the marketing world by storm with her role as Head of Global Consumer Marketing at Apple Music and iTunes. She famously presented the redesigned Apple Music and owned the stage during 2016’s Apple Worldwide Developers Conference, widely known as her breakthrough career moment.
The marketing powerhouse moved on to Uber in 2017 as Chief Brand Officer, before taking on her current role as Chief Marketing Officer at entertainment agency Endeavor. In 2018, she was included in Forbes’ list of World’s Most Influential CMOs.
Saint John’s vibrant personality was on display when she spoke at C2 Montréal earlier this summer. Over 50% of the 105 speakers at the three-day event that fuses Commerce and Creativity were women, to which Saint John said: “Every conference should shine a light on us the way C2 Montréal did.”