Homegrown Success In Africa

Photo credits: Lionessofafrica

Rain is a homegrown South African brand producing beautiful body and bath products with a unique store concept. Founded by Bev Missing fourteen years ago, the company has blossomed into a 110 employee-strong business and has roughly forty CMT’s in various supplier groups. Rain currently has eight stores in South Africa and one in New York.

Bev prides herself in the creation of Rain’s Natural Fair Trade Bodycare using wild harvested botanical actives. Earlier this year, she published the Rain Book of Natural Soapmaking (Metz Press) in both English and Afrikaans.

Next month, Bev will be speaking at Business of Design, a two-day seminar brought to you by four key industry leaders with eighty years of in-depth industry experience and expertise. Be sure to attend this remarkable event to witness Bev’s talk “SNAPSHOTS Keys to Success: how we did it and what we learnt” at 15.00 on the 15th of October.

Book your seat for Business Design here.

Bev Missing is the founder of South African body and bath product brand RAIN. Back in 1999 Bev saw a gap in the market to start making soap as it was labour intensive and all the lovely soaps at that stage were imported. Bev started the project in her garage hoping to help solve unemployment in her hometown of Ladybrand, and to make a difference in the lives of the poor and jobless. Today, RAIN has eight stores across South Africa, two unique wellness spa’s, and two stores in New York. Bev has recently signed contracts to open a further 70 Rain stores in the USA and Canada and then 40 in the UK and Ireland.

Visit: www.rainafrica.com