Beauty Pie is about to flip the makeup industry on its head. What other brand do you know that lets you buy designer-quality lipstick for around $2? It’s unheard of, but it’s happening. Beauty Pie’s website is up and running for customers who live in the U.S. or the U.K., and it’s flooded with five-star reviews.
So, how is this crazy-good news possible? Most makeup formulas—whether for a luxury label or a drugstore brand—are created in the same laboratories. The only difference in the final product is the packaging, and everything inside the bottles is pretty much the same. Beauty Pie is utilizing this insider info and sourcing its formulas from prestigious cosmetic labs around the world. Some of the countries include Korea, France, and Italy, which are all popular in the beauty industry.
Beauty Pie makes it very clear on the website that the company is working with some of the best factories around the globe, but the brand isn’t saying a word about which designer’s labs are being shared. All we know for sure is that members pay a $10 monthly fee to get access to the exclusive deals, and then they can purchase lipstick for exactly $2.38 or mascaras for $2.31. And for the members that really want to splurge, there’s powder highlighter for $5.84.
Here’s a look at a vibrant red lipstick by Beauty Pie.
And here’s one of the brand’s eyelash-curling mascaras.