While known for her candor, Gabrielle Union admits that she was keeping a major secret when she first launched her haircare line, Flawless, three years ago: Multiple rounds of IVF had left her with large bald patches around her crown and hairline. Unable to push back the launch, she found herself tasked with promoting a line of healthy hair care products…while feeling like her own coils were anything but flawless. Flash forward to today and the 47-year-old entrepreneur has regrown her curls, reimagined the line, which is sold on Amazon, and relaunched with new and improved formulations, including a detangling shampoo, restoring conditioner, oil treatment, and curl cream. Here, she tells OprahMag.com about her own hair journey and why it was important to her to bring back Flawless as a Black-owned business.
Flawless originally debuted in 2017. Why did you make the decision to relaunch?
I was first approached to do a haircare line about five years ago and it was an exciting endeavor to be a part of, but I was one piece of a very large machine. We were not a Black-owned brand; We were Black-fronted. Those two things are presented the same way, but the difference is night and day. When we launched in 2017, I had gone through multiple rounds of IVF and about three months after each round, a dime-sized bald spot would appear. Over time, they started to connect like friends! Right in the front and around my crown.