Ditch the Chemicals & Try These Clean Beauty Brands Instead

Green beauty is here to stay — and these 10 amazing product lines prove it.

Until about 10 years ago, we didn’t really pay much attention to the ingredients in our skin care and makeup. If it left our skin feeling softer and looking flawless, we were totally down to shellac that stuff on — but recently, we’ve become more aware that what we put on our skin actually ends up in our bodies, and the beauty industry has taken notice.

And the industry is also taking advantage by “green-washing” their products. That’s right, just because a company markets itself as “clean,” doesn’t mean that it is. And to complicate things more, some of the companies that really are clean sell products that don’t get the job done. It’s enough to make you want to crawl back to your old dirty ways.

But that doesn’t mean that all clean beauty products are total BS. There are some amazing lines out there that are natural and really deliver results. These guys craft their makeup and skin care around whole plant sources, organic ingredients, no chemical preservatives, gluten-free contents, animal-friendly practices and eco-friendly packaging.

1. 100% pure

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Hello! Fruit-dyed makeup — how fun is that? From awesome skin care products to perfume and makeup, 100% Pure is throwing down everything you need in your clean beauty arsenal — and they totally live up to their name.

2. Acure

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Acure has put out awesome hair and skin care for a while now and they just started selling a new wellness line too. If you’re looking for awesome sulfate-free shampoos and conditioners that don’t cost a million dollars, you’ll love Acure. You can also find Acure in most Whole Foods and Sprouts stores.

3. John Masters

John Masters is another hair and skin care company that works wonders without a ginormous price tag. And they have organic pet care products too! Added bonus: They offer a variety of travel-size products so you can try out new stuff without committing to a full-size.

4. Kiss My Face


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