Lanre Da-Silva-Ajayi simply loves making beautiful clothes. She is the founder of eponymous design label, LDA. Her exquisite designs have made her a consistent fashion favourite amongst industry insiders, celebrities and fashionistas.
Her academic qualifications include a Bachelors degree in Business Administration from Coventry University and a Masters degree in Finance from University of Leicester. She has received numerous accolades for her contributions to the Nigerian and African fashion industry. In 8 years, her passion for fashion has gotten stronger, making the label a fashion favourite among the media, celebrities and fashion lovers. The brand, LDA, first arrived in the fashion scene in 2005 with iconic 1940’s couture signature designs, a result of what has evolved into a much more modern and cutting-edge brand and a full-blown fashion house.
The label’s collection includes couture, prêt-a-porter, and accessories such as hairpieces and statement jeweleries. Regardless of the label’s strong historical design roots, LDA’s creatively combines pattern, print, exquisite and even traditional fabrics to produce day wear, evening wear, gowns and cocktail dresses that bridge time and make the label successful within and outside Nigeria. She has showcased her prowess on many world fashion stages including Italy, Paris, South Africa, London and other fashion capitals of the world. In June, 2012, Pitti Immagine, held in Florence, Italy, included Nigeria as guest nation in co-operation with MTN Lagos Design and Fashion Week coordinated by Style House Files Director, Omoyemi Akerele. LDA was part of the designers selected to showcase from Nigeria and present her Autumn/Winter 2012 collections to buyers across Europe. The brand has also been featured in L’Uomo Vogue, May-June, 2012, «Re-branding Africa» issue dedicated to Africa to show how this continent is moving and developing while trying to get out of a difficult situation of poverty and illness.
It was featured along side influential personalities such as Presidents, First Ladies, and Queens, artists, writers, musicians, designers and models. Also, in January 2012, renowned designer Roberto Cavalli and Franca Sozanni, Editor-In-Chief of Vogue Italia and Goodwill Ambassador of Fashion 4 Development, made a special trip visit to Lagos and during their time in Lagos, Sozanni and the Vogue Italia team made a special visit to LDA’s flagship boutique to view her collections. This visit resulted in the designer showcasing a capsule collection during the Mercedes Benz New York Fashion Week Fall, 2012/13, at the initiative «Fashion 4 Development» that supports the United Nations Millennium Development Goals and the unprecedented global effort «Every Woman, Every Child.» The event was organized by Ambassador Cesare Maria Ragaglini, permanent representative of Italy to the United Nations and it was in honor of Ms. Franca Sozzani and Fashion 4 Development Goodwill Ambassador. It was also a Fashion Business initiative to attract the attention of potential buyers and investors. LDA has also created four different collections for international Dutch wax print giant, Vlisco-Urban Beat, Gallery of Poems, Reflet de Lumie`re, Tresor Brillant and Delicate Shades
The label produces six major collections every year and has showcased locally in Nigeria and internationally including the ThisDay Africa Rising Festival, London, (October 2008), ARISE Africa Fashion Festival, South Africa, (June 2009), the New York , ARISE Magazine Fashion Week, Lagos (March 2011 & Couture Fashion Week, (September 2009)2012), the Mercedes Benz Fashion Week Spring 2012 Made in Africa by Arise magazine, (September 2011), London Fashion Week (February 2012). LDA has been featured in various African and international media including L’Uomo Vogue, Vogue Black, ARISE Magazine, Daily Mail, Essence.com, Fashion Bomb.com, Zimbio.com, WWD.com, ITN News, NTN24.com, ABCNews.com, Reuters UK and Centric/BET. For her contributions to the Nigerian and African fashion industry, LDA has received numerous accolades and awards for excellence. Her pieces are made for brilliant women who know the seasons in fashion and bold enough to carry her creativity. She has explored new steps in fashion in all her collections. Just a few weeks ago, LDA showcased her Spring/Summer 2013 Collections, «Butterfly Kisses» in Dolce and Gabbana Spiga Concept store in Milan, Italy.