With internet marketing trends sprouting up like mushrooms after the rain, we are lost by choice as to which internet marketing trend will truly benefit our businesses. This article will show you 5 unique internet marketing trends which are the cream of the crop.
1 – Vlogging or Video Blogging
Did you know that Michelle Phan, a noted businesswoman and makeup artist cum spokesperson for Lancome has made 81 videos on YouTube which has been viewed over 100 million times? Besides the fact that she is a hot chick, she knows how to reach her target audience by offering makeup video tutorials for free on YouTube. That’s how she built her branding and endorses her makeup products. What can we learn from this? If video blogging is not your medium, find the best medium that suits your business and reach out to your customers.
2 – Providing Value First
I’m sure you’ve come across this saying many times – the amount of reward you get is directly proportional to the amount of value you provide to your customers. This saying holds true, as can be seen in the businesses of internet marketing guru Frank Kern which rake in 7 figures each time he has a launch. He strongly believes in providing value first, and that the rewards will automatically come in later. What do you have to offer your customers? What gifts do you have to share to empower your customers?
3 – Split Testing
Did you also know that many businesses lose tons of money all because they didn’t optimize the components of their business model? A simple change in font color, header size, opt-in box design or even words in a sales letter can have a serious impact on your income. Thankfully, there are a lot of useful programs for split-testing such as Google Website Optimizer and Web Analytics. Our job – find out what works best and get rid of things that don’t work.
4 – Free Trials
Also known as the “Puppy Dog Close”. In other words, give your customers a chance to test your product for a cheap price or for free, where they have to pay for the full product after the trial period is over. Allow the payment to be processed automatically by charging their PayPal account after a fixed period of time. Chances are, if you have solid products that will really provide value to your customers, you won’t be expecting a refund. In any case the customer refunds, he probably wasn’t the right type of customer, or it may be an indication that your product needs tweaking.
5 – Viral Marketing
Allowing the news of your product or business spread via word of mouth is one of the best ways to get your business booming. Get the word out on your stuff using Social Media Networking sites like Facebook, Twitter, Blogs, YouTube, Forums, Chat, Business Networks, etc. Have a unique angle to your business and you can be sure that people will talk about it. Did you know that the band OKGO spends months just to produce one epic music video? Their music videos spread virally and currently, one of their hit songs “This Too Shall Pass” has over 9 million views! Imagine that kind of coverage for your business.
It is important to note that every online business is different and that not all internet marketing trends are suitable for each business. The best way? Scour the internet and find the internet marketing trend that best suits your muse and apply it like no one’s business.
About the author: Kaiser is the founder and CEO of IMPatterns.com. A follower of internet marketing trends, he believes that we can obtain valuable insight from observing what successful internet marketers have done. Don’t waste time re-inventing the wheel, just apply what works to achieve massive results in your online businesses. Grab the latest internet marketing trends now at IMPatterns.com <<<