Vera Adu Amani a Ghanaian from the Eastern Region.Born and raise in Ada, and last of four children (two girls and two boys). She attended Alliance francaise and IPMC. Adu Amaning is a very creative person who takes the initiative of branding herself by effectively marketing her products and services globally. She is a blogger and this helps her to reach out to potential clients/customers.
It’s a scary thought that you’re responsible to more people than just yourself. Your customers trust you to keep them happy, your team members turn to you for their livelihood and your investors expect return on investment. Your actions and decisions impact them, so remember to do what’s best for everyone — not just you and that has helped me on this journey.
The fashion industry is very competitive and difficult to break into. It can be a stressful career path to follow and your work is constantly scrutinized. But the key is to remain positive and believe in what you’re trying to create. If you remain determined, you will create your vision and soon others will have confidence in your designs. People want exciting, innovative designs – you should never be afraid to experiment.
Despite the difficulties, it’s a truly rewarding career and I’ve had the opportunity to meet very wonderful people.
We design and manufacture authentic African indigenous shoes, bags and fashion accessories under the tagline adu –Amani.
Apart from the brand tagged adu -Amani which originally represents where the shoes or products are coming from, our unique designs are something to remember from home or Africa as a whole with a touch of African fabric added to the collection. We have been in business for the past 3 to 4 years. Currently we are selling in Nigeria and Kenya and to other clients all over the world.
“The most unique thing about adu-Amani is made in Ghana which makes us proud as well as our clients and of high quality, our products are carefully designed, well packaged and good finishing”.
Clients are allowed to design their own shoes and customized to suits taste of collection: 80% of our designs are clients’ suggestions.
We now produce mainly five collections namely :
NEMI “meaning My Own” which is a suede male shoes with a trend of fabric behind, could be used in all kinds of weather as well as for any costume. This collection is mainly for men but on request , we serve our female clients equally.
ANIMA collection is a very colorful and stylish product. The collection is made unisex so as to reach our large client base; it is with this collection that the skills and colorful imagination of adu-Amani comes to display. Each color and style displayed in this collection comes with a unique meaning and touch.
KENTE-INSPIRED –shoes and bags neatly designed with Ghanaian handwoven original Kente cloth. Kente is a type of silk and cotton fabric made of interwoven cloth strips and is native to the Akan ethnic group of South Ghana.
ADUA: an Akan word meaning wood; these collections are made of wood.
VERAPELLE: an Italian word meaning pure leather. Which means the collection is made of leather.