Is buying deodorant more important than buying bread? According to recent data, South Africans are still willing to spend on deodorants and fragrances, regardless of the tougher economic climate – proof that SA loves to smell good!
How much would you spend to smell good? According to the latest data from EuroMonitor, deodorant is still at the top of the average South African’s grocery list due to the country’s hot and humid climate. And while smelling good may not seem like a necessity, data shows that deodorant sales grew by 8% in the last year alone.
Fragrance buying has also increased in the past financial year, with the premium fragrance market growing and brands launching more premium fragrances. “Fragrances are expected to continue benefitting from the grooming trend in South Africa in the forecast period, with this driving strong gift purchases for both men and women,” states EuroMonitor.
The reason for this is the growth in the number of women joining the workforce and buying fragrances for themselves and as gifts. According to EuroMonitor, this trend will see the fragrance market “see the strongest growth in overall beauty and personal care in the forecast period”.
So if you’re set to stick with the trend, what will you be buying this year? We’ve put together some of our favourite premium fragrance launches for the upcoming quarter that we forecast will be top of your shopping list.
Stella McCartney POP Bluebell
A stunning fragrance launching a year after the release of the first Pop by Stella McCartney, this second addition to the Pop collection is bold yet exceptionally feminine, in keeping with the younger spirit of the collection. Comprised of the English bluebell and warmed with a base note of sandalwood, it launches on 14 August 2017. This fragrance is a must-buy for a younger, sexy, spirited woman with a taste for the finer things in life.
Stella McCartney POP Bluebell, R1 475 for 100ml
Hugo Boss The Scent Intense for him
A seductive fragrance that embodies the suspense of the romantic chase, this magnified version of Hugo Boss’ original The Scent for him is the height of masculine power, from scent to bottle and packaging. The original has been intensified with the increase of its oil content by 5,5%. The Scent Intense is a strong EDP that will linger longer, bringing out top notes of ginger and cardamom, along with an interesting base of leather and vanilla. Launching on 21 August 2017, this scent is for the man looking to seduce and be seduced.
Hugo Boss The Scent Intense for him EDP, R1 415 for 100ml
The fragrance for the woman who is more obsessed with experiences than she is with possessions, this scent personifies living life in full bloom, hence the name. With a top note of Rangoon creeper, heart of jasmine bud and base note of tuberose, inhaling this exotic floral fragrance brings to mind images of tropical escapes and sultry evenings abroad. Launching on 25 September, this exceptional fragrance is a perfect addition to one’s fragrance closet.
Gucci Bloom EDP, R1710 for 100ml
Davidoff Cool Water Wave
A scent for the man on the move, Davidoff’s Cool Water Wave is the sporty, fresh addiction to the Davidoff Cool Water fragrance line. Launching in August 2017, this refreshing scent is energised by a heart note of juniper, which allows the wearer to feel invigorated, even after a full and active day. If you have a sense of adventure and are looking for a scent to go with it, look no further than Davidoff’s Cool Water Wave.
Davidoff Cool Water Wave EDT, R1195 for 125ml